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Sallie Mae
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DREAMS CAMPAIGN
Sallie Mae needed a campaign to remind financial aid advisors to encourage families to start saving early for their kids education. The "DREAMS" campaign was created to inspire them to think big about little one's futures.
[ This campaign was featured in the Communication Arts Annual and will always be one of my favourite projects — it's not every day that you have the opportunity to create beautiful, effective work and try on a spacesuit from the Apollo mission. ]
Everyone should have a chance to grow into their dream.
As a financial aid advisor, you're dedicated to helping students go farther in life. It's that same devotion that inspires us to do everything we can to make your job easier. To learn how we can help, visit salliemae.com/future.
When you dream, the sky's the limit.
Nothing holds you back. And nothing should. After all, a dream is precious. And when a dream is realized, amazing things can happen. A dream can lead to a cure. And a dream can lead a nation. Because of that, a dream should never be bound by lack of opportunity.
As the nation’s largest provider of education funding, we help millions of people access their dream of a higher education. That’s been our mission since 1973, and it will continue to be our mission for years to come. After all, at Sallie Mae, we’re dedicated to helping bring dreams to fruition. By living up to this commitment, we become the ultimate Champions for Higher Education. Champions who all share the same unwavering conviction that everyone should have the chance to grow into their dream.
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