I had the privilege of building a brand with PureCare over several years. Strategic Branding combined with tactical marketing and a great sales team increased customer awareness of the company, showcased their products and increased B2B + B2C sales. When I started they had two images of their products shot with a cell phone. It was rewarding to assist in their journey from a smaller B2B company to a global brand.
PureCare
BRAND
Branding
Brand Analysis
Competitor Analysis
Positioning
Persona & Voice
Brand Strategy
Brand Platform
Product Naming
Consistency
DIRECTION
Brand Management
Creative Direction
Art Direction
Copywriting
Product Photo Library
Product Video Library
Brand Imagery
Photo & Video Direction
Set Design Direction
Voice Over Direction
Animation Direction
Production Design in China
ADVERTISING
Website
Social
Amazon Storefront
Amazon Marketplace
Campaigns
Catalog
Environmental
Print Ads
Videos
Direct Mail
Collateral
DESIGN
Brand Packaging
Product design
Production Design in China
Product Logos & Wordmarks
Iconography
Identity Systems
Catalog
Sales Materials​t
Display Signage & POP
Retail Environment​
Showroom Design
Display Design
Private Label Packaging


Make home the heart of wellness.
At PureCare, we know that home is more than a space. It’s a feeling of wellness, comfort and security. Where we leave our worries at the door, set aside the many hats we wear all day, and relax into our true being. This is a happy place. One we believe should be as comfortable as possible. A place where we can breathe freely, sleep deeply, and return to the source of wellness that nourishes every waking hour. This is why we put so much care into everything we do. It’s why we’re proud to provide a world of comfort for everybody and every body. It’s why we take our relationships to heart. Pure and simple, wellness is more than a mission to us. It’s our passion, and we invite you to find comfort in it.




We’re the bedding company devoted to wellness.
With every fiber of our being— with every stitch of our fabric—we care about the well-being of everybody and every body. That’s why we design products with one simple mission in mind: to wrap the world in care, comfort and wellness. Because when we sleep well, we rise to live well too.

Everything we do, we do with heart.
We’re the only bedding company solely focused on wellness. It’s why we employ textile experts and product designers dedicated to putting care into their craft. It’s why a handful of the world’s most respected wellness and hygiene experts and institutes partner with us. We care for the wellness of others, pure and simple.














































